A little over 500 years ago, a new shopping street was built in Porto, called Rua de Santa Catarina das Flores. The street connected the bustling Largo de São Domingos with the Porta del Carros. The street was located among gardens and flowerbeds, hence the name "Flower Street."
Rua das Flores housed the city's most luxurious shops.
Jewelers established themselves on the north side of the street. In the 19th century, the heyday of the jewelry industry, according to various sources, about 40 jewelers (goldsmiths and silversmiths) settled on Rua das Flores.
Because of this number of jewelry workshops and shops, people nicknamed the street Rua das Ourivesarias (Jewelers' Street) or Golden Street.